SlideShare Today: Content Strategy by Rick Allen
via slideshare.net
Interessante presentatie. De vraag van Bas Koster is echter wel valide! Hij vraagt zich af hoe je om moet gaan met de quote van 37Signals. Quote: 'Treating content as a category on its own is missing the point entirely. Nobody cares about content. Nobody wakes up in the morning and thinks, hey, I should read some content today.'